Sherpa is completely done for you — we build and run your marketing, sales, and back office, and a dedicated human relationship manager keeps it all on track. No new platform to log into, nothing for your team to learn. Enter your website URL to start with a free 360° audit of your business.
Free · takes about 30 seconds
Trusted by 40+ contracting businesses across the U.S.
The guarantee
Most contractor websites are buried on page three of Google and completely invisible to the AI tools customers now ask first. Sherpa rebuilds your online presence to rank in both places — Google and AI search — and we put a deadline on it: 90 days.
The Sherpa path
Every climb has an order. First, win everything that's free — referrals, reviews, and calls straight from Google and AI search — while the data net starts catching every lead. Then use that data to systematize your sales and marketing. Then, with a machine that learns from its own numbers, expand into paid ads and dominate.
Maximize free organic leads
Win every job you can get for free — referrals, reviews, and calls straight from Google and AI search — while essential sales automations and tracking set the net that catches every lead and every data point.
Systematize with your data
Lead flow keeps climbing — and the data caught at the trailhead starts paying off. Sales and marketing become organized, repeatable processes the numbers keep making better.
Dominate & grow
Marketing and sales now run as systems that iterate and adapt on their own data. Scaling becomes a choice — pour fuel on with paid ads and take the market.
Next-generation websites
Remember when the first flat-screen TVs cost $20,000? Today you can get a better TV at any big-box store for a fraction of that. Websites work the same way. A site like this normally costs $20,000 to $60,000 — a price only big companies could afford. Technology changed that. Now the same quality is open to everybody, starting at $297/mo.
Your site loads in about one second. Fast sites make customers happy, and Google puts them higher in search. Higher in search means more people find you — and more phone calls for you.
Get my free 360° auditThe same website builder behind brands you trust
Porsche 
IKEA 
Visa 
Google Firebase 
The Guardian 
Unilever 
Cloudflare 
NordVPN 
eBay 
Proton 
Netlify Every lead source tracked, every inquiry answered in seconds, and your past customer list working for you again.
An AI receptionist on every call and a sales process the whole team runs the same way — so leads become signed jobs.
Quoting, scheduling, invoicing, and field paperwork handled by systems — not evenings and weekends.
AI call answering
Sherpa's AI receptionist picks up every call — nights, weekends, and while your whole crew is on a roof. It sounds natural, qualifies the caller, and books real appointments.
Products
The trades run on missed calls, sticky notes, and software nobody opens. These are the systems Sherpa has already replaced that layer with — running inside real contracting businesses right now.
Contractor websites built on Astro and launched and maintained by an automated pipeline — not a design team billing hours. This level of engineering traditionally retails for $20,000–$60,000; Sherpa starts as low as $297/mo, and sites ship fast, stay fast, and get updated continuously without the contractor ever filing a ticket.
Speed-to-lead that responds in seconds, follow-up sequences that never forget, review engines, and database reactivation — every lead source tracked so spend turns into booked jobs, not vanity metrics.
Pipeline, quoting, and follow-up turned into a system the whole team runs the same way — so more of the leads a contractor already has become signed jobs.
An AI receptionist that answers every call 24/7, qualifies the caller, books against real availability, and follows up. The emergency caller never reaches a competitor because the phone went to voicemail.
Field paperwork that used to take days now takes minutes. Change orders and time & material tickets get documented, priced, and signed from the field — no handshake amnesia, no revenue argued away after the fact.
Industries
Sherpa isn't generic small-business software with a hard hat sticker on it. Every system is built around how contracting businesses actually win work — emergency calls, estimates, change orders, and crews in the field.
See how Sherpa fits your trade →Where this is going
Every contracting business has a back office: quoting, invoicing, scheduling, job costing, payroll, paperwork. Sherpa's roadmap is to automate each function end to end — the same way we already did with change orders and T&M tickets. The end state is the self-running contracting business.
Change orders and time & material tickets, from days to minutes. This is the proof of the model: pick one painful back-office function, automate it end to end, and hand it back as something the contractor never thinks about again.
From site visit to priced, professional quote in minutes — pulling from the contractor's own historical pricing so estimates are consistent, fast, and profitable.
Invoices generated the moment work is done, payment reminders that follow up automatically, and receivables that stop aging on a desk. Cash flow without the Friday-night paperwork session.
Jobs booked against real crew availability, routes and dispatch handled automatically, and customers kept informed without anyone touching a whiteboard.
Every job's true cost — labor, materials, overhead — tracked automatically, so the contractor finally knows which jobs, crews, and lead sources actually make money.
Payroll prep, accounts payable, compliance paperwork — one function at a time until the back office runs itself. The end state is the self-running contracting business: humans in the field and on the tools, AI handling everything in between.
Plans
Sherpa isn't one-size-fits-all software. Your plan is scoped to your trade, your call volume, and which systems you want running — start with the phones, the marketing, or the paperwork, and add from there.
Double your Google ranking and rank on AI search — ChatGPT, Gemini, and Google's AI Overviews — in less than 90 days, guaranteed. It works because every Sherpa site is rebuilt around Google's own best practices for organic SEO, with structured data on every page, and results are measured from day one.
As low as $297/mo. Sherpa sites are built with Astro — the same website builder big brands like Porsche, IKEA, and Visa use. A website this good normally costs $20,000–$60,000 from an agency, but Sherpa's system builds, launches, and cares for your site automatically, so you skip the agency price tag.
Sherpa builds AI systems for contractors. Live today: automated website delivery and maintenance, marketing and sales systems, 24/7 AI call answering, and back-office tools that cut change orders and time & material tickets from days to minutes. It was founded by Jacob Ragan.
Five things: automated website delivery and maintenance, marketing systems (speed-to-lead, follow-up, reviews, reactivation), sales systems (pipeline, quoting, follow-up), AI call answering that books jobs 24/7, and field-paperwork tools that take change orders and time & material tickets from days to minutes.
In climbing order: Trailhead, Base Camp, Peak. Trailhead maximizes free organic leads — referrals, reviews, and SEO that wins free calls from Google and AI search — while essential sales automations and data tracking set the net that captures every lead. Base Camp uses that data to maximize lead flow and systematize sales and marketing into repeatable processes. The Peak is domination: data-driven systems that constantly iterate and adapt, expanding into paid ads and growth.
Automate the back office of a contracting business one function at a time. Change orders and T&M tickets are already done. Next: quoting and estimating, invoicing and collections, scheduling and dispatch, job costing and reporting, and eventually the entire back office — payroll prep, AP, and compliance.
Sherpa talks to investors who back founders early. The investor overview — thesis, traction, and roadmap — is at the investors page, and the direct line is jragan@getsherpa.io.
Start with the free 360° audit. We'll look at your website, your phones, your follow-up, and your paperwork — then show you exactly where jobs are slipping away and what Sherpa would take off your plate.